My reason for my website design/structure are:
- It is appealing to my teenage target audience, as well as a universal audience.
- The layout is easy to understand what images are linked to what text.
- It is easy to navigate around.
My productions brand identity colours that are used throughout the rest of my media sources (Logo, Title sequence etc.) are also linked with the website.
My decisions behind my design/layout for the East London News website are inspired by the structure of the BBC News website, Newsround website and some sources that are structured on The Evening Standard online website.
I decided to use the following colours as not only do they represent my productions brand identity, but they also link in with my other productions, meaning that anyone that knows of East London News, could easily recognise the website by its use of design and brand identity.
I think my design is really effective because not only is it appealing to my target audience, but its use of functions, storylines, layout, design and many more make it a strong competitor amongst real life media production websites.
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