My reasons for why i chose logo two out of the seven logos where:
- It is bold, simple but also effective.
- It explores and identifies its brand identity of white combined with light blue and yellow.
- It catches the viewers eyes Instantly.
- It appeals to a universal audience.
My decisions behind getting a live trace image of the 'Olympics 2012 computer genetic design' behind 'EL: EAST LONDON NEWS' and a London transport 'bus' (425 that travels through east london) behind 'N; NEWS', is because they both represent that my news program covers all the latest news and gossip that happening all around east london.
I decided to use the colour choice of light blue and yellow as my brand identity, because my market support has a mild sufficient funding budget, which means that the target audience i aim at are most likely to be lower and working class and possibly a small selection of middle class workers.
I think my news logo is really effective because it is simple, bold, strong, looks really cool and most of all stands out from the rest of the other news logos around, being really attractive.
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