East London: News is a news program that is based around all the latest news and gossips within the main East London boroughs (Hackney, Newham, Bow etc) With the Olympics being at the heart of East London, it is no surprise that the main storyline of the program is around the London 2012 Olympics, with the main story headline being covered about the recent children Para Olympics event held by the Hackney Learning Trust for 71 primary and secondary schools within hackney, Clissold Leisure Centre. The presentation will be presented with a ‘Newsround’ style presentation, with the shots being snappy, the reporter being lively, and full of energy and with less formal dialogue. East London News is constructed in this format because it allows me to relate to the social classes I intend to aim at, and represent the age range of the target audience. (14-25)
In addition to the main storyline, I will also be covering other news topics and gossip happening around all the different boroughs in east London, with majority of the other storylines referring to teenage viewers.
The brand identity of East London News, relates to the style and form of presentation that the program represents, as well as the stories that are being covered. The topics covered will be:
· Hackney Para Olympic events for schools across the borough.
· Rising Tide helping create the next biggest musicians.
· Mouth That Roars, working with students across east London to break within the media industry.
. Macbook creators apple, create partnership with East London Schools.
· Victoria Park holding an exiting entertainment event.
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